OASA Congress 2009

Our theme for 2009 is customer service and what brings customers back to your practice.

To quote Bob Farrell: "Give 'em the Pickle".

“Customer service.” These days, everyone is familiar with the term. Phrases such as “we put the customer first” or “the customer is always right” adorn the walls and desks of businesses everywhere. But there’s more to customer service than hanging a poster or talking about it. The country’s most successful businesses have learned that customer service is their business. So your decision to take your team through customer service training puts you in good company.

Serving the customer is a noble profession. But how do you get your team to understand that what they do is more than just a job? It is an opportunity to connect with people, to brighten a day, to possibly make a difference with the people who buy your service or product. That personal connection could be lit- erally face to face with a customer or it could be the personal touch and pride associated with something that will eventually wind up in front of the customer. It’s that customer connection that drives your business. It’s that customer connection that makes it a noble profession. But how do you communicate that to your team?